I’m a reformed accountant of 20 years, had my own accounting and coaching practice for 10 years and have spent time in the workforce in training, systems implementation and business advisory. I've been marketing for over 10 years and now, I'm a Digital Marketing Advisor.
As you can probably tell from my experience I'm not one of those boring accountants! (in fact, people would laugh at me when I said I was an accountant. They didn't believe me!) And I also owned a surf shop for 5 years, yeah I know that’s a bit random isn't it? Taught me a lot.
In all that time working with business owners, I saw the struggle to grow their business. I was having the same issue too! But, how do you learn all the things necessary to grow your business, and find the time to do so? While adhoc efforts can create some wins, it’s exhausting. I was so exhausted I walked away from my business. And left my profession all together! I look back on it now, and I know exactly what I didn’t do that was imperative for long term sustainable growth.
I was missing just two things.